If you’re on the lookout for a new website you’ve probably seen and heard a few names bandied about. Drupal, Shopify, Magento and Joomla to name a few. But by far the most prevalent content management system on the net is WordPress. If you want a website that you can update yourself without any coding experience, then this is the CMS for you. Here’s why:
It’s popular, really really popular
According to W3Techs, as of 2019 WordPress powers 35% of all websites on the internet. As WordPress is a piece of open source software, it means it has a strong community of developers working on it collaboratively, offering constant improvements. This also means that WordPress has a huge and very active online community to offer support and advice if you get stuck.
The WordPress software can be installed for nothing! You can download, upload, install – the works – with absolutely no cost to yourself. There is a caveat, however. You will need to secure web hosting and buy a domain name for your site before you install WordPress and this will incur a cost. However, you can choose from any number of web hosting companies to go with. Many of these, like GoDaddy and Heart, offer packages which come with one-click WordPress installs, making set up even easier.
WordPress is completely customisable
It currently offers upwards of 38,000 plugins with which you can tailor the look and functionality of your site. This flexibility makes it a suitable option for virtually any kind of site you need, whether you want an ecommerce platform, a photographic portfolio, a corporate website, a booking system or even just a straightforward blog.
It’s easy to manage
You can update the software and plugins with just one click. You don’t even need coding experience to maintain your pages or create or edit blogs.
WordPress is SEO friendly
It has been structured and developed with SEO best practice in mind. This means that it is far easier for it to get ranked in search engines like Google. It does not mean that just because your site is built in WordPress you’re automatically going to rank on page one of Google for your chosen phrase or keyword. But it does lay a great foundation for you to develop SEO friendly content, offering the perfect platform to build your SEO strategy.
WordPress is secure
With such a huge community of WordPress users, there is also a huge emphasis on keeping it secure. Hundreds of developers constantly monitor the software to ensure its security remains up to scratch and issue regular updates. WordPress automatically carries out minor updates on its software, so you don’t have to lift a finger. Larger updates will require you to manually activate them, but all this requires is one-click.
WordPress can handle a huge variety of different media types
This includes a multitude of document, audio and video file types, all of which can be uploaded and inserted into your web pages or blog posts.
Still wavering about whether WordPress is right for you? Rest assured that just because it’s free and easy, it doesn’t make it any less classy. There’s a bundle of big names out there who all actively use WordPress: from BBC America to Sony Music. If you want an easy to manage platform that offers you a whole heap of functionality, this CMS is the real deal.